This is one of my favorite advertisements. It really grabs your attention. The ad wants people to be aware of AIDS. I am not sure what spiders have to do with AIDS. Maybe because it is a bug and HIV is colloquially known as the ‘bug’. Also I guess spiders are undesirable and so is AIDS. I like spiders, but not HIV/AIDS. Still, for most people, I feel this ad triggers some visceral reaction that causes it to stick in the mind. This ad made rounds all over the internet when it was released so it was effective in being noticed, but I’m not sure if it did anything to reduce new cases of HIV/AIDS.
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